Well I guess I should start at the beginning, for those of you who are starting out and want to learn exactly what SEO really is. To begin with, SEO is an acronym for Search Engine Optimisation, and what better place to obtain the perfect meaning for SEO other than Wikipedia: Search engine optimisation is a set of methods aimed at improving the ranking of a website in search engine listings.
The Aim of SEO
The main aim in SEO is to get your website to the top or as high as possible to the top of search engine listings. There are ethical and unethical methods of achieving this, but I believe in only using ethical ways and will focus on these only. Many search engines will penalise domains for “cheating”.
I have always believed that there are a couple of main methods that will give your site/page a good head start in reaching the top. One of these is making sure that the structure of the pages (in the code) is syntactically correct and that it meets web standards. Check the W3C (World Wide Web Consortium) site as they are the main international standards organisation and they have a page validator that you can use too. Another method is placing keywords in the right places making certain not to over do things (keyword stuffing). There are many keyword tools out there to help check that there are not too many keywords in a page.
Here is a list of basic tips for you to start with:
- Content is important – well written unique content is the way to go.
- Links, links and more links – good quality inbound links are what you looking for
- Keywords and keyword phrases – use appropriately
- … will add more 🙂
Anyhow, I will blog on SEO or tips on the topic, whether it be on site architecture, page content, or finding the suitable directories. My plan is to share as much as I can with you and who knows, maybe I can learn from you too!